Brief and Idea
In July 2020, I teamed up with Lough Gill Brewery to create a summer campaign which was purposed for both paid advertisements and original content.
Our aim was portray the brand in a way that enticed the segment of their target market who love the West Coast of Ireland.
We integrated the waves of Sligo with the fresh brews of Lough Gill Brewery in a short and fast-paced video ad, designed to grab attention and excite consumers about the brand.
Along with the primary video ad, the content package included a series of product photographs.
